“Well-informed reckless abandon” is our business model. You can never predict what opportunities will present themselves during the creative process. We are here to encourage that even the quietest creative ideas come through with maximum poise and execution. The name Biggest Sweetest was a nickname for my cat who was the proudest beast who never cared what anybody thought about him. If he could speak it would have sounded like Sean Connery spoke the words of Samuel L. Jackson.